Ginew (Gih-noo) is the first Native American-owned denim collection. This family business was founded by Dr. Amanda Bruegl – Oneida, Stockbridge-Munsee and Dr. Erik Brodt – Ojibwe.

Amanda and Erik are from Wisconsin and currently reside in Portland, Oregon. The couple jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned and hand-dyed by them with their families.

Since then, the collection has expanded to include denim, tees, accessories and other goods, with each item they make drawing direct inspiration from their cultures and relatives. Ginew is Native Americana at its finest.